.who-section { padding: 64px 0; background: var(--bg-soft); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }

.persona-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 18px;
  margin-top: 36px;
}
.persona-card {
  display: block;
  padding: 28px;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: var(--radius);
  text-decoration: none;
  color: var(--text);
  transition: all 0.18s;
}
.persona-card:hover {
  border-color: var(--accent);
  transform: translateY(-2px);
  box-shadow: 0 4px 24px rgba(0, 0, 0, 0.04);
}
.persona-card-emoji { font-size: 1.8rem; }
.persona-card-name { margin-top: 14px; font-size: 1.2rem; font-weight: 700; letter-spacing: -0.01em; }
.persona-card-pain { margin-top: 8px; font-size: 0.92rem; color: var(--text-muted); line-height: 1.5; }
.persona-card-price { margin-top: 16px; font-size: 0.95rem; font-weight: 600; color: var(--accent); }

.how-list {
  list-style: none;
  counter-reset: step;
  margin-top: 32px;
  max-width: 720px;
}
.how-list li {
  counter-increment: step;
  position: relative;
  padding: 18px 0 18px 64px;
  border-bottom: 1px solid var(--border);
  color: var(--text-muted);
  line-height: 1.7;
}
.how-list li:last-child { border-bottom: none; }
.how-list li::before {
  content: counter(step);
  position: absolute;
  left: 0;
  top: 18px;
  width: 40px;
  height: 40px;
  background: var(--accent);
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 1rem;
}
.how-list strong { color: var(--text); }

.text-link { color: var(--accent); text-decoration: none; font-weight: 600; }
.text-link:hover { text-decoration: underline; }